Rolex knows class, and I like Rolex’s style. What strikes me most powerfully about the Rolex brand though isn’t the cost ($5,000-$50,000 for a watch), or the actual watches, but rather, the Rolex symbol itself: a crown. It’s as if Rolex wants to tell consumers that when you were a Rolex, you are equal to
CRAYONS AND CROWNS
As a child I could never differentiate the pronunciation between crayons and crowns, maybe it’s because I needed to attend speech therapy classes (which I did and received lots of stickers for my strides of progress), or because in my mind I never understood the point of a crown. In my candyland and lollipop world,