Rolex knows class, and I like Rolex’s style. What strikes me most powerfully about the Rolex brand though isn’t the cost ($5,000-$50,000 for a watch), or the actual watches, but rather, the Rolex symbol itself: a crown.
It’s as if Rolex wants to tell consumers that when you were a Rolex, you are equal to a king or queen, and you and your achievements should be celebrated. I love this symbol of excellence, the crown, and I think that we don’t allow ourselves to be crowned frequently enough. A recent Rolex commercial states: “Patience is a virtue. Have no remorse for the present. Have no regret for the past, and have an unshakable trust for the future.” Rolex tells us to wear our crowns of excellence with a great hope for the future, and so I will.
Crown yourself for your achievements. Yes, pat yourself on the back; I do it all the time. I crowned myself Trisha-the-Treadmill Princess yesterday after a 15-mile jaunt on the rotating belts. I am proud to be the Treadmill Princess, and in a funny way, it makes me like the treadmill just a little bit more.
Don’t be afraid to have an unshakeable trust for the future. In the meantime, crown yourself in the present and start living like royalty.